2018 Local Government Communications Conference
The inaugural Local Government Communications Conference was held on 27 July 2018 at the Adelaide Town Hall.
To kick things off, we were treated to an hour with the incredible Tracy Whitelaw who shared her experiences and learnings as the digital communications manager at the 2018 Gold Coast Commonwealth Games (formerly Brisbane City Council Digital Communications Manager). Based on feedback, Tracy was definitely the highlight of the program as she delivered such an insightful and energetic overview of digital communications challenges and opportunities.
We then heard from David Waters who provided a local government case study from Adelaide Hills Council about how they successfully secured the unanimous support of the council to cease production of their hard copy community magazine and shift focus to digital and targeted strategy.
The through-provoking Joshua Fanning, publisher of CityMag and The City Standard, then updated delegates on the past trends of news media and how they may apply to current and future ways we consume and create news.
A panel of journalists from The Advertiser, Messenger and ABC radio shared their views on how to pitch stories and the lessening importance of media releases in this process. Two country boys from Winton Shire Council (Queensland) outlined their approach to the introduction of digital comms and using social media and apps to grow their local economy. They created their own wireless network to keep their Shire connected and engaging with residents and tourists every day.
To finish the day, we heard from James Pedersen (Southern Cross Austereo) who spoke about brand and reputation while the final speaker of the day Katie Sarah, shared her story about conquering Everest and completing the seven - seven - the seven highest summits and seven volcanic summits on each continent.
In addition to delegates and presenters, we were also joined by representatives from Finsbury Green, Spicers, Bang the Table, Ranstad and Add Value who all generously sponsored the event.
Keynote address - Tracy Whitelaw
Transition to digital: communicating with community - David Waters, Adelaide Hills Council
Lets get personal: brands are more than just for big business - James Pedersen, Southern Cross Austereo
Times they are a changing: looking to the past to predict the future - Joshua Fanning, CityMag and The City Standard
Conquering Everest - Katie Sarah
Other presentations from the day will be available shortly.