Outcome

A unique, genuine and attractive offer with all the boxes ticked.

Why it is important

There is little margin for error. Even with the best workforce attraction strategy, you are competing for a scarce resource. The trick to getting it right is preparation.

The preparation stage is about identifying what your potential audience needs and wants. Don’t guess. Do your research and if the answer isn’t what you expect, use this as an opportunity to do things differently.

Think outside the square to craft an offer that genuinely meets your target audience’s needs.

Steps you can take

1. Housing is one of the biggest barriers and local government can make a difference. Councils can consider supplying residences or accommodation for health workers as part of relocation remuneration packages.
2. Partners need jobs. Help local businesses to understand the importance of hiring partners – councils can lead by example.
3. Host business and community networking events to make introductions.
4. Childcare is a barrier. Councils can identify potential sites, source grants to build day care facilities, facilitate training for new Family Day Care providers, and disseminate information about innovative solutions.
5. Burnout is a real issue. Develop or support professional and social networks and make connections across professions.
6. Develop medical facilities which don’t require a big upfront investment by new doctors.
7. Local government can influence community attitudes. Show leadership – especially to educate about different cultures.
8. Don’t forget to do a marketing plan, including website and social media – you are appealing to educated, media-savvy people and they need to see themselves (and their lifestyle) in your marketing content.

Tips

• Do the preparation properly – an unplanned solution won’t yield results.
• Placement is competitive. So, make sure your offer is better than your competitors.
• Consider a local incentives package. It doesn’t need to be expensive. Sometimes it’s the little things that show how much your community cares.

Next steps in the Regional Health Workforce Toolkit