Spring into wellbeing – creating a successful wellbeing campaign

After establishing its Community Wellbeing team, the City of Adelaide embraced the '5 Ways to Wellbeing' framework and used it to plan a successful 'Spring into Wellbeing' campaign.

The team, formed in 2021, connects priority groups with opportunities that enhance wellbeing outcomes, focusing on volunteer participation, reablement services for those over 65, programming with community partners, and strategic partnerships via community grants.

The 5 Ways framework – comprising Be Active, Keep Learning, Take Notice, Connect and Give – seamlessly aligns with these priorities, creating a natural synergy with other CoA initiatives in sport and recreation, community centres, libraries, and volunteering.

The Spring into Wellbeing campaign, a highlight of the council’s annual calendar, used this framework to help increase community knowledge of self-care strategies, raise awareness of existing wellbeing offerings in the city, and leverage various spring campaigns.

Community Wellbeing Project Officer Rachel Telfer, who leads the project, shared how their work emphasised the importance of wellbeing.

"This initiative not only reinforces the council's commitment to the health and vitality of its residents, but also sets an example for integrating wellbeing principles into local government programs and campaigns."

A key component of the strategy involved a bi-monthly wellbeing newsletter, using the 5 Ways themes to spotlight upcoming opportunities and events.

Despite challenges, such as campaign delays and the need to adapt to caretaker periods, the council successfully implemented a multi-faceted approach.

Paid social media played a crucial role, driving substantial webpage traffic, with women in the 40 to 65+ age bracket showing the highest engagement.

The program received positive feedback from participants, emphasising its informative and motivating nature.

Find out more

Beth Keough, City of Adelaide
Email: b.keough@cityofadelaide.com.au